Master Data Management and Enterprise Data Organization at Scale

In my 20+ years of hosting panels and events, this conversation at the 2018 Modern Data Management with Neeraj Tolmare, VP, Digital CIO, Head of Digital Transformation at HP, and Pallab Deb, VP, Head of Analytics at Wipro Limited, stands out. Topics discussed include the benefits of Cloud Master Data Management at scale, the change in mindset from traditional relational to NoSQL and Graph, cultural and enterprise-wide best practices are just some of the topics covered in this fireside chat. 

If you are a data management professional, there’s a lot of great information in this video, as it provides insight into the enterprise data organization and digital transformation journey at one of the largest technology companies in the world.

HIGHLIGHTS INCLUDE:

1. Billion record scale Account 360 B2B (Customer / Partner) uses case including being able to support sales compensation, sales territory quotas. With enriched data through Dun & Bradstreet, and complex relationship and hierarchy management among business units, customers, resellers & partners.

“Scale is an opportunity” — Neeraj Tolmare, VP, Digital CIO, HP, Inc.

2. Supporting downstream systems with new volume and scale by bridging and mapping continuous data organization of over 2 Billion entities, and 2M+ transactions a day, as well as continuing to support 50+ client integrations, while forming a foundation that provides the architecture for continuous evolution

3. Cloud first mentality and benefits such as seamless upgrades 3 times a year, removing the prior disruption related to legacy on-premises tools and processes. Beyond not having to procure hardware, the benefits of elasticity, agility and flexibility.

4. Getting businesses used to the power of new technology by re-orienting their processes and thinking into a the new real-time way of working at scale

“Business teams who were used to working offline with spreadsheets, now had a new, different, powerful way of accomplishing their goals” — Pallab Deb, VP, Head of Analytics, Wipro

5. Changing from traditional a normalized relational model to a logical model using NoSQL and Graphand how to evolve existing teams with new thinking in a collaborative manner. The formation of a Data Advisory Board, training an existing talent pool.

6. How to digitally transform without disrupting business status quo at HP while continue to rapidly grow, and support systems that have been around for 30 to 40 years. The benefits of a well thought out plan and design. 

7. Best practices and key formulas for success including HP, Wipro and Reltio working as one team. Focusing on 20% of the problems that are causing 80% of the pain. Nurturing evangelists for the initiatives.

“An important ingredient is an ability to accept change” — Neeraj Tolmare, VP, Digital CIO, HP, Inc.

8. Deploying an even larger B2C persona consumer 360 view to support omni-channel personalization for better customer experience

9. Surprising benefits including unforeseen use cases once data was Mastered and Organized, such as sales territory definitions and assignments