Back in early 2000 when we were “evolving” the Evolve brand, we came up with the three word tagline (credit goes to Deirdre Mahon my friend and corporate marketing guru, who came up with the tagline of Evolve. Connect. Thrive – though I believe I threw in the “Thrive” :-)).
But back to Evolve. Connect. Thrive. One of the things I suggested we needed was a powerful visual (and audio way) of communicating the positioning. Sort of a multimedia elevator pitch. It would be something that sales people could use embedded in their presentations to kickoff what would otherwise be a boring PPT. It should get people’s attention and also get them “pumped up” while conveying exactly what Evolve does and who our customers were (big name consulting firms).
I created the script and worked with the offsite graphics/multimedia team Xceed and came up with two different options. If you take a look at both below, I think you’ll know which one we ended up using. Click and select Run – the click on play when the screen appears. Don’t worry, although it is an EXE (a no no nowadays, it is perfectly safe)