Last month’s post Pixar’s 22 Rules for Storytelling –Applied to Software Marketing generated some interest, mostly emails […]
@All , Corporate Marketing , Product Marketing
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Pixar’s 22 Rules for Storytelling – Applied to Software Marketing
These rules were originally tweeted by Emma Coates, Pixar’s Story Artist. Looking at the list, it […]
@All , Corporate Marketing , Product Marketing , Social Media
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Shoestring Marketing – The Sole of Marketing
There is no definitive origination for the term “Shoestring Budget”. Some have suggested that the analogy […]
@All , Corporate Marketing , Product Management , Product Marketing
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Dr. Mark, No one pays attention when I present, how do I get them to listen?
Dr. Mark, I am a product marketing professional. I work hard on my powerpoint slides, […]
@All , Product Management , Product Marketing
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Dr. Mark, how do I get sales to make use of the marketing materials I create?
Dr. Mark, I am a product marketing professional. I work day and night on competitive […]
@All , Product Management , Product Marketing
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Introducing Dr. Mark Eteer, consultant to the Mollywood marketing stars – How to move from engineering into marketing
Dr. Mark, I am an engineer recently laid off who has completed my MBA . How do I […]